SuperPretzel
feat. Guy Fieri

I generated buzz for SuperPretzel in Miami during Super Bowl weekend, teaming up with Guy Fieri as he served soft pretzel Cubano sandwiches from a replica of his childhood pretzel cart. I co-conceived the Cubano sandwich concept and wrote much of the event copy, including truck wraps, signage, napkins, and t-shirts, creating a cohesive brand experience.

Nominated for AdWeek’s 2020 Experiential Awards for “Best Use of a Celebrity”